Age of Content: Building Meaningful Content Strategies
Experience level:
Beginner
Session Track:
Site Building
Speaker(s):
Ken Moire
WHAT DO WE WANT? MEANINGFUL CONTENT!
WHEN DO WE WANT IT? TODAY!!
Content has come of age with more publishing platforms and means to absorb it than ever before. The people want good content and they want it on demand -- repackaged and repurposed for different mediums and channels. Content frameworks like Drupal provide a powerful platform for content publishers but it is an empty shell without a robust content strategy plan that identifies, organizes, and prioritizes content for human consumption.
In this session, Ken Moire, Partner of Digital Strategy at Spry Digital, will walk you through why developing a good content strategy can speed delivery and save cost while sparing your team of unnecessary heartburn.